Masters Water Polo in the USA: Backbone of Water Polo Seeks New Governing Body

Joan Gould
Water Polo Planet
11/01/10

The United States has become a disposable society. Nothing exemplifies this idea more than water polos’ collective stance toward what should be recognized and cultivated as one of its most important groups – Masters Water Polo.

The recent rescinding of the Atlanta Masters tournament prompted me to take a closer look at what is going on in the world of Masters Water Polo.

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In Europe, where they embrace experience and history, Masters players form the very foundation of its organizational structure.  These are the players who know the thrill of the game, embrace the love of the sport, and are its most effective ambassadors.  They work the table at age group, club, and international events, participate in the management of the clubs, work (or volunteer) as coaches and scrimmage/game referees, attend all important functions,  and sign their kids up to play. In addition, many of them have the resources to give back to the sport, financially and otherwise.

To illustrate the importance of Masters here in the US, one need only look to isolated microcosms outside of California where small pockets of age group water polo thrive around the solid infrastructures provided by Masters Clubs.  Dallas water polo grew around the Dallas Masters Water Polo Club, Atlanta water polo around the Dynamo Masters Club, and Ohio water polo around the Ohio Master Squirrels.  Masters clubs provide critical components for growth and development of age group water polo. The masters clubs provides the local knowledge base of referees, coaches and add to the player base with their own children, financial support, and experience.

At the NCAA level, we know that water polo players excel above all other athletes in academics.  It is a simple matter to extrapolate that success to careers when these same players join the workforce.  Rather than tap this enormously successful intellectual resource, USA Water Polo has historically chosen to relegate them to third world status neither acknowledging their import nor asking for their help and input… ignoring a well of expertise that has, in many cases, been honed through success in both private industry and the sport.

Masters water polo players represent the largest bolus of net disposable income in the sport yet we in continue to treat them as the red headed stepchild, deserving of no attention other than one annual Masters Tournament, a low-priority event with low-priority staffing.  Masters Water Polo offers us the largest base of potential coaches and referees to initiate programs better able to thrive from a higher level of expertise than one organized by less experienced organizers.

USAWP Membership numbers as of September 2009 show that Masters aged players account for about 12% of the total registration of USA Water Polo.  This number does not include the unquantifiable number of Masters who no longer bother to register.

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The past month has brought the subject of Masters Water Polo to the forefront with the 2011 Masters bid being removed from Atlanta and a stream of emails from USAWP to Masters Athletes across the country apologizing for 5+ years of abuse and neglect.

USA Water Polo is looking for your help to determine how best to expand the range of offerings for Masters in 2011.  As a Masters athlete, no one is in a better position to provide input for this expansion of opportunities.  As you may know, we have been studying the Masters segment for a long time—perhaps a little too long—to determine how to better serve it.

We are also aware that some in our community question USAWP’s commitment to Masters.  At the past Masters National Championships, two common themes emerged. One, the lack of other meaningful competition besides this single annual event. Two, the consistency of referees who officiate Masters Competition.

Some of this criticism stung because we actually care a great deal about the Masters community.  We see Masters not only as important in itself but also as a key component to growing our sport.  Besides being athletes and competitors, Masters are also coaches, referees, club administrators and Zone Board members. Yet it is fair to say we have been slow to implement new programs and we have struggled to understand how best to address the skepticism some of our Masters athletes have about USA Water Polo’s commitment to them.

Not unlike the way we recently handled concerns about our Junior Olympic tournament, we would like to expand the discussion to all of our Masters members to gain their insights into a larger and more diverse Masters program for 2011.  This letter is intended to gain your feedback on some ideas for expansion and any input you have for other meaningful ways to enhance the Masters experience.

The reality of the situation is that after years of neglect, many of the Masters express the fact that they are fed up.  They are tired of paying dues with no return, tired of supporting an organization that treats them (many of them former Olympians) as irrelevant and sick of offering their expertise and support only to be rebuffed.  A core leadership of experienced, successful Masters has decided that poor customer service and poor treatment is no longer acceptable.  Masters Water Polo has reached the same point arrived at by Masters Swimming in the mid 70’s…history that until now, seems to have escaped the current USA Water Polo Board of Directors and staff.

What accounts for this? A brief look at the current USAWP Board of Directors shows that a majority of the Board participate in Masters programs.  John Hendrickson (Olympic Club), Jeremy Laster (Newport), Mike Graff, Bill Smith (Greenwich), Sandy Nitta and Richard Esterkin (Tri Valley) are all Masters players.  This suggests that the USAWP Board of Directors must support this segment of our sport.  According to a core group of Masters Organizers, the problem comes in translating this support from the Board level into daily operations.

A variety of dissatisfied masters cite specific reasons for their dissatisfaction; (1)The Conduct of Champions sets referee compensation for Masters events significantly lower than analogous age group events.  In a sport where outcomes are heavily influenced by officiating, Masters events (many of which include former Olympians) are assigned inexperienced or subpar referees.  (2) Current USAWP sponsorship agreements prohibit Masters from raising money through their own sponsors due to exclusivity arrangements that benefit only the National teams.  (3) Lack of USAWP sanctioned events in return for Masters dues. (4) Lack of website and magazine support for Masters events and information relevant to Masters participants.

A recent email to Masters from the USAWP has promised the addition of more Masters events and better assigning of officials via the new referee organization, USAWPOA.  In response to the claim that 30% of the Masters teams will not travel to the 2011 National Championship outside California, USAWP rescinded an awarded bid for the 2011 Masters Nationals from Atlanta. While this may satisfy the 30% of California Masters teams, it has alienated the remaining 49 states who see it as further evidence that those of us outside California are functionally irrelevant at every age group and level of play.

 Is this frantic drive on the part of our NGB too little, too late and at too high a cost to the integrity of the bid process?

A group of Masters has initiated a move to secede from USA Water Polo and turn to a new organization who they feel will better meet their needs and give them the service they are willing to pay for… American Water Polo.

Based in Pennsylvania, American Water Polo is well known on the East Coast.  Run by the same people who run the CWPA, American Water Polo is the predominant age group organizer on the East Coast, and is also somewhat involved in the Southeast and Midwest.  The AWP Commissioner, Dan Sharadin, has a vision of growing the sport from a grassroots operation with a low barrier to entry (low dues) and a professional organization that caters to its membership via great customer service, affordable dues, good insurance, and family friendly events.  Dan believes that by eliminating the financial support of a National team, AWP can better concentrate its resources on the growth of the sport via organization, support and customer service.

Clearly, the CWPA expansion of the Collegiate Club system is proof that this philosophy may hold some weight.

The comparison below is the illustration of the benefits of AWP vs USAWP which has been circulating via email for the past year:

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American Water Polo is not perfect.  They struggle to grow age group water polo in the East and have allowed many NCAA programs under their aegis to falter.  There have been too many unnecessary instances of personal vindictiveness that are destructive to the sport.  Despite this, we must look at the situation dispassionately, from a simple business perspective.

I believe that AWP has the business acumen to take this group of 6,000+ Masters players and provide value, customer service and visible appreciation of their importance via input, quality competition and good return for their investment. I believe they will treat them as they deserve to be treated, as the gold standard of love for and support of, the game of water polo. I believe that they will allow Masters Water Polo to form their own organization as USA Masters Swimming has under the organizational umbrella of AWP.

I also believe that they see the benefit and efficacy of using Masters Water Polo as the seeds upon which to grow age group water polo across the country. Age group programs that may, by extension, be under the aegis of American Water Polo rather than USA Water Polo should this move take place.

Worldwide, water polo is facing the loss in participation in the sport, challenging financial constraints, and an IOC once again considering dropping water polo as an Olympic event. I submit that now is not a good time to further stress the sport in the USA with the migration of its greatest asset to a non NGB organization.

NCAA Water Polo exists for one reason ONLY… as [grudgingly given] NCAA support for an Olympic sport. If we lose water polo as an Olympic sport through the asset mismanagement we have shown our Masters players, the NCAA will drop water polo immediately and the sport will wither and die. How fast will high school sanctioned water polo be to follow the NCAA in an economy where sports are dropping like autumn leaves?

We MUST ask ourselves if we can afford to lose our greatest asset to an organization which does not support the Olympic movement upon which the NCAA sport is based.

I do not believe the current Masters issues are irreparable. Masters have different needs and expectations that cannot be combined with those of 10 and 12 year olds if we are to expect effective results.  Perhaps the solution begins with hiring a dedicated Masters Director within USA Water Polo who is able to tap into the resources of existing USAWP departments (media, event management and sport development) to benefit the specific needs of Masters.  The Masters would clearly benefit from having a dedicated person to facilitate information gathering and enable resource development for its members.

Every effort must be made by all of us to help bring Masters Water Polo into their rightful place as the flagship program it has earned and deserves.  It is now up to the Masters to decide whether this will be under the aegis of USA Water Polo or American Water.  SHAME ON ALL OF US for allowing it to reach this point.

From myself and Doc Hunkler; Thank you to all the unsung heroes in Masters Water Polo who have kept the light of water polo burning for all these years. Please feel free to call on either of us for help and support as you continue your evolution toward a place that recognizes your importance and value to the sport we all love.