Brian Alexander

With eight years experience as an Olympic level athlete paired with a Master's degree in sport psychology from John F. Kennedy University and vocational training in business leadership development, Brian Alexander has partnered with athletes and performers of all ages and levels!

My passion is to empower others to succeed in life, athletics, performance, and daily activities. With a successful past in the athletic and professional arena, I have found some of my signature strengths to be connecting with people, performing under pressure, and adapting in the moment by being open-minded. I approach each moment with optimism and each person with a genuine, non-judgmental, empathetic listening ear. It is important to identify learning opportunities and develop a plan to grow as you move through your career. My personal mission statement is to be a genuine and honest leader who collaborates with and learns from others in order to find a mutual personal level of excellence physically, mentally, and spiritually.

Developing Connection with Your Athletes

There is a sweet spot for player’s first coaches that are looking to find the most optimal level of connection with their players. It is usually comprised of a combination of:

  • Relatedness
  • Support
  • A Direction in Communication


Relatedness focuses on the social interaction between coaches and athletes and should be playful in nature. It is a balance between meeting them at their level in terms of common interests with an empathetic yet authoritative voice sharing life lessons and wisdom. Coaches need to be mindful of the age gap and act in sync with the expectations they communicate.


Support focuses on sport and personal empathy related to athlete’s developmental levels and the highs and lows they experience. Helping them understand what is expected of them as well as what they expect of themselves builds a connection with the sport and the staff. Coaches who support their athletes effectively develop an evolving practice of their own biases and self-awareness. They also need to develop active and reflective listening skills so that the athletes feel the coach hears them supports them.

A Direction in Communication

A direction in communication is the default skill most coaches know they need to effectively coach their sport. Effective communication is the most important skill coaches need to master in order to help their athletes thrive. In order to prevent confusion, the direction coaches communicate should be simple and systematic enough to help athletes make sense of technique and tactics. The direction also needs to be clear. It should meet the athletes where they are.  One approach to communication may not be understood in the same way by all. The developmental level of the athlete to whom the coach speaks is based on their confidence and knowledge of the skill or task at hand. Coaches can check in with their athletes between directive communication situations to ask as well as observe signs that their athletes have the confidence and competence necessary to advance.

As coaches improve their connection with their athletes, they will help athletes improve their intrinsic self-determination. A connection is one of the basic psychological needs athletes desire to help them find the type of motivation which lasts. It helps them push through adversity and persevere toward long-term goals.

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